Harborline Dental Group
Filling chairs at five locations without a bigger budget
- Brand
- Harborline Dental Group (fictional)
- Industry
- Healthcare, multi-location practice
- Services
- Paid Search, SEO, Websites
The challenge
Each location runs similar ads with the same budget, though demand, competition and capacity differ wildly. Calls are counted as conversions whether they book or not, so the algorithm is optimizing for noise.
The strategy
- Move 1
Count what actually matters
Call tracking connected to the scheduling system, so only booked appointments, weighted by treatment type, feed the bidding algorithm.
- Move 2
Budget follows capacity
Spend shifts weekly toward the locations with open chairs and the treatments with the best margin, instead of splitting evenly.
- Move 3
Win the map
Location pages, Google Business Profiles and review generation are rebuilt so each office is the obvious local choice.
Creative assets
- Location landing pages
- Call tracking integration
- Review request flow
- Treatment-specific ad sets
What we would measure
Planning targets for a fictional brand. No results are claimed.
Primary target
Lower cost per booked appointment
Efficiency target
Budget allocated by open capacity each week
Visibility target
Top-three local map placement per location
Bring us the real thing.
Tell us where you are and where you want to be. We will come back with an honest view of the opportunity, usually within one business day.