Google Ads & Paid Search
Capture demand at the exact moment someone is looking for you. Search, Performance Max, Shopping and YouTube, structured so that spend follows intent and every dollar can be traced to an outcome you care about.
What usually goes wrong
Paid search accounts drift. Broad match expands quietly, automated campaigns absorb budget without explanation, and conversion tracking counts things that are not really leads.
How we run it
We rebuild measurement first, so the bidding algorithms optimize toward real value. Then we structure campaigns around intent tiers, write ads that match the query, and send traffic to pages built to convert it. Automation is used deliberately, with guardrails and regular audits.
What's included
- Account audit and conversion tracking repair
- Campaign architecture by intent and margin
- Search, Performance Max, Shopping and YouTube
- Ad copy and asset testing
- Negative keyword and query hygiene
- Offline conversion and CRM value import
You receive
- Measurement plan
- Account structure blueprint
- Weekly optimization log
- Monthly spend and return report
We measure
- Cost per qualified lead or sale
- Return on ad spend by campaign
- Impression share on core terms
- Search term quality
A good fit for
Companies whose customers search before they buy, and who want paid search held to the same standard as any other investment.
Same method, applied to Paid Search.
Our approach in full- 01
Discover
Understand the brand, audience, competitive landscape and opportunities.
- 02
Architect
Build a tailored growth strategy that connects creative, data and performance.
- 03
Activate
Launch coordinated marketing initiatives across the right channels.
- 04
Evolve
Measure performance, optimize continuously and scale what works.
Paid Search questions
Is there a minimum ad budget?
Not a fixed one. During discovery we model whether your budget can generate enough data for the platform to learn. If it cannot, we will say so and suggest a narrower starting point.
Who owns the ad account?
You do. We work inside accounts registered to your business, so your data and history stay with you.
Let's talk Paid Search.
Tell us where you are and where you want to be. We will come back with an honest view of the opportunity, usually within one business day.